Know exactly what to do to take your launch to the next level… in just 8 weeks. 

What if you had someone to tell you EXACTLY what to do during each phase of your launch, so you could stop guessing and start getting the results you REALLY want?

Know exactly what to do to take your launch to the next level… in just 8 weeks. 

What if you had someone to tell you EXACTLY what to do during each phase of your launch, so you could stop guessing and start getting the results you REALLY want?

INTRODUCING

The 8-week group coaching program that takes you through each and every phase of your launch in real time, so you know exactly what to do and when to do it, and have support as you get it done! 

INTRODUCING

The 8-week group coaching program that takes you through each and every phase of your launch in real time, so you know exactly what to do and when to do it, and have support as you get it done! 
YOV'E GOT AN AMAZING OFFER READY TO GO. THE ONLY PROBLEM IS... YOUR LAUNCHES KEEP FALLING FLAT. 

Not to mention they're completely overwhelming, especially because you’re going it alone. 
In fact, using the word “stressed” is a total understatement when you’re …
  • ​Staying active on your socials to bring in new leads
  • ​Fine-tuning the offer you’ve created (don’t even mention the bonuses!)
  • ​Get so frustrated whenever your ads get disapproved or aren’t performing well. How do you fix them, especially while the clock is counting down on your launch?!
  • ​Writing copy for ALLLL the things (emails, ads, and landing pages — OH MY!)
  • ​Trying to figure out how to combine all the pieces of your launch together
  • ​Wishing you had someone to just do it for you
  • ​Desperately trying to keep what’s left of your sanity 
All the while, you’re worrying that you’ve missed that crucial step.

Or a few.

And let’s be honest: even if you do everything just right, there’s still that nagging worry that no-one’s going to actually invest, or that you’ll hit the exact same ceiling you’ve been hitting every single time you launch.

Cue the thought spiral:
“Who would even believe I know what I’m talking about?”
“Why did I think someone would buy from me?”
“What was the point of even doing it?”
“What will people think?!”

But here’s the truth: You’re not alone.

"Liz is the secret weapon behind the biggest launches we've EVER had!

Having someone I can trust to handle our Facebook ads campaigns is huge. It allows me to put my attention where it needs to be in the business, while Liz takes full responsibility for six figure ad spends, running all our ads, and managing campaigns which delivered more than $4m in revenue. We love having Liz as part of the team, and as a coach for our Next Level students too."

 ~ James Wedmore


LET'S BE HONEST: LAUNCHING CAN BE OVERWHELMING, CONFUSING, AND A WEE BIT LIKE LIVING IN A NIGHTMARE. 

Especially when you keep getting the same results over and over and over again, no matter how much you pour into your promotions.

I can’t tell you how many entrepreneurs I talk to who want to finally surpass their launch goals, but they keep running into the same obstacles each and every time they launch.

They struggle to get enough leads or the right ones.
They set big sales goals only to come up short.
They feel overwhelmed with all of the pieces and wonder what to really focus on to get results.

And they get their hopes up each time they launch, only to come out of the process feeling burnt out, frustrated, and like nothing they do actually WORKS.

Why bother if you’re only going to get the same results time and time again, right?

WRONG!

Here’s the truth:

Launching doesn’t have to be big and heavy. It can be done without jumping from one task to another and downing endless cups of coffee while you frantically try to pull it all together.

There is a way to lighten your load and still get amazing results… and I want to show you how to do it!

TO CHANGE YOUR LAUNCH GAME, ALL YOU NEED ARE TWO THINGS... 

The right plan…

… and the right support.

It starts with having a clear-cut strategy that’s been proven to work. Not one that just gives you a list of things to do, leaving you to have to guess on the rest.

You need a strategy that breaks down the main phases of the launch at a high level, and shows you what you’ve got to do on a more granular level for each and every step.

No more piecing it together and trying to figure out what comes first, second, third, or tenth.
Add in support from others who get it — you know, the fears, the doubts, the imposter syndrome that loves to sneak up on you — and suddenly, you have a community around you who supports you and helps guide you through the entire process.

As a leading Facebook Ads Strategist and Launch Expert, I’ve been behind-the-scenes of some of the biggest online course and coaching program launches in the industry.

And I can tell you that the “thing” that sets the experts apart isn’t that they have some magic funnel or secret strategy.

It’s that they have a plan that outlines exactly what they’re doing through each phase of a launch, and they have SUPPORT to hold them accountable, guide them through the process, and make sure they’re not doing everything alone.

And right about now, you may be thinking, “That’s great, Liz… but I can’t afford a team, and my plan feels pretty overwhelming right now.”

THAT'S EXACTLY WHY I CREATED LAUNCHED! 
The 8-week group coaching program that guides you through the entire launch process in real time (with support every step of the way!), so you can have your best launch yet!

Your Chief Launch Scientist, Facebook Ads strategist and your coach within Launched.

I’ve helped some of the industry’s top online marketing experts get more visibility, fill their launches with tens of thousands of leads, and generate millions of revenue in course sales.

And now I want to help you have your BEST LAUNCH EVER!

I know that launches have a LOT of moving parts, can feel massively overwhelming, and be a rollercoaster of emotions..... especially if you’re trying to manage it all yourself.

But over the years, I’ve learned that with the right strategy and support to turn to, you can have a successful course launch. You can get the visibility and sales you’re looking for, and create the impact you want as an expert in your niche.

I can’t wait to see what you accomplish in the next 8 weeks inside of Launched. Here’s to achieving your best launch yet!

Your Chief Launch Scientist, Facebook Ads strategist and your coach within Launched.

I’ve helped some of the industry’s top online marketing experts get more visibility, fill their launches with tens of thousands of leads, and generate millions of revenue in course sales.

And now I want to help you have your BEST LAUNCH EVER!

I know that launches have a LOT of moving parts, can feel massively overwhelming, and be a rollercoaster of emotions..... especially if you’re trying to manage it all yourself.

But over the years, I’ve learned that with the right strategy and support to turn to, you can have a successful course launch. You can get the visibility and sales you’re looking for, and create the impact you want as an expert in your niche.

I can’t wait to see what you accomplish in the next 8 weeks inside of Launched. 

Here’s to achieving your best launch yet!
YOU MAY BE WONDERING EXACTLY WHAT LAUNCHED IS... 

Let’s start with what it’s NOT.

Launched isn’t your run-of-the-mill launch checklist. You know what I’m talking about... the kind that gives you high-level to-dos then leaves you scratching your head trying to figure out the rest.
It’s also not a program you have to do by yourself. You don’t have to rely on only your viewpoint when things don’t seem to be working. You don’t have to sit there trying to troubleshoot on your own.

That’s because Launched is different.

This group coaching program spans 8 weeks, during which you’ll walk through each phase of your launch, in real time, so you know exactly what to do every step of the way and can get it done week-by-week.

But the thing is, Launched isn’t just about strategy. Because while strategy is important, there’s something else that can make the difference, too — getting the support you need the whole way through.

Between weekly coaching calls and daily support of a private community who is making the journey with you, there’s no more going solo.

You’ll be surrounded by entrepreneurs just like you who are willing to be there when you need them, because they know you’ll be there, too.

Strategy tells you where to go, but support is what helps you get there.
Weekly, Step-by-Step Launch Plan
Each week of the program, we’ll be walking through and implementing a stage of the 5-stage Launch Plan, which takes you all the way through your launch, beginning to end, leaving all the guesswork behind. It covers everything from creating a plan that’s perfect for your offer, to building and connecting with your audience, expanding your launch list, and how to make sure you get the most sales possible.

But that’s not where it ends. 

When your launch is done, it’s time to do a debrief! You can get powerful feedback and celebrate what went really right. But you also have help figuring out what might work better next time around, so you know exactly what to tweak and what to rinse and repeat.
Weekly Q&A Coaching Calls
Remember that part about not doing it alone? That’s what the coaching calls are for! We’ll get together weekly to discuss how things are going as you’re applying what you’re learning. We’ll discuss the stage we’re in and how it’s working for you. This is also a great time to bring up questions you might have or get feedback on what you’ve been implementing.

No more guessing games because you’ve got access to a strategist who has been behind-the-scenes on some of the top launches in the industry, and knows exactly how to take your launch to the next level.

Support in our Pop-Up Private Community 
Need to bounce an idea off someone in between calls? That’s what our private Facebook community is for. You can bring your questions, and connect with other members who are doing the program right alongside you. It’s the perfect place to come in between our coaching sessions to get the support you need.
“I HATED Facebook Ads. I had a whole story around them that they were hard, too technical, too frustrating, too expensive...
mainly because I'd tried unsuccessfully to run my own ads in the past, which felt totally disempowering and worse, like I was wasting money. 

 Going through Ads On Fire was the first time I've EVER felt like "Oh, wow, I CAN DO THIS!" 

Liz's modules are so easy to follow and she has a unique gift of breaking down big, complex topics in a way that's so simple and easy to understand. 

For the first time ever, I felt EMPOWERED after completing the program, and went on to run my first ad campaign solo from start to finish. It was incredible! I knew exactly what to create, what to look for, tweak, and change along the way, and what to evaluate at the end of the campaign to determine its success.”

~ Courtney Elmer
“Liz takes all the drama out of Facebook ads so you can actually get them to WORK.

Her ability to simplify data in a way that ANYONE can understand is extraordinary! Her coaching and support has really helped my clients understand how to run their ads more strategically, and get better results too."
~ Caitlin Bacher

“Liz takes all the drama out of Facebook ads so you can actually get them to WORK.

Her ability to simplify data in a way that ANYONE can understand is extraordinary! Her coaching and support has really helped my clients understand how to run their ads more strategically, and get better results too."
~ Caitlin Bacher
“I HATED Facebook Ads. I had a whole story around them that they were hard, too technical, too frustrating, too expensive...
mainly because I'd tried unsuccessfully to run my own ads in the past, which felt totally disempowering and worse, like I was wasting money. 

 Going through Ads On Fire was the first time I've EVER felt like "Oh, wow, I CAN DO THIS!" 

 Liz's modules are so easy to follow and she has a unique gift of breaking down big, complex topics in a way that's so simple and easy to understand. 

For the first time ever, I felt EMPOWERED after completing the program, and went on to run my first ad campaign solo from start to finish. It was incredible! I knew exactly what to create, what to look for, tweak, and change along the way, and what to evaluate at the end of the campaign to determine its success.”

~ Courtney Elmer
When you sign up, here’s what we’ll accomplish in just eight weeks:
Week 1: You'll put together your launch plan, including what type of launch is best, getting dates on your calendar, and outlining your ideal customer’s journey.

Week 2: Time to build your audience! In order to find people who need what you have to offer, you’ve got to create awareness around it. How do you do that? That’s what you’ll work through in week 2!

Week 3: It’s one thing to learn something, but another to apply it! That’s why in week 3 we’ll have our first implementation week. Now’s the time to take what we’ve covered and make things happen!

Week 4: This is when we’ll really start pulling what you’ve planned together. We’ll cover traffic sources, landing pages, and more — all the core elements you need for a successful launch!

Week 5: This is our second implementation week. You'll get started on onboarding emails, ads that will help drive traffic to your doorstep, how to promote your offer organically, and how to use referrals and partnerships to get the word out!

Week 6: Get ready for take off because it’s launch week! You’ll work on getting people to show up so you can really build connections and help them take action!

Week 7: Now it’s time to build sales because your cart is OPEN! You’ll do the work to ensure you get the most of the outreach you’ve made a part of your launch plan.

Week 8: First breathe...then it’s time to celebrate and debrief. Together we’ll take a look at what went right — and what could have gone better. It will help you formulate a plan to pivot where needed so you get even better results the next time around.
But that’s not all! Check out the amazing bonuses you’ll get!
But that’s not all! Check out the amazing bonuses you’ll get!

The Tech Vault with Toni Martin

Ever wonder what tech goes into your funnel (and how the heck to set it all up)? That’s exactly what the Tech Vault is for! Toni Martin has created a go-to resource that details all the tech you need for your funnel, from your landing page software to your email platform and more, as well as how to use it so you can easily get your funnel up and running. She’s offered 2 months FREE to Launched members, so you can get your funnel, well… LAUNCHED!

So...are you ready for your most confident launch yet? 
ENROL IN LAUNCHED TODAY!
PAY IN FULL
£1497
3 PAYMENTS
OF £499

I could tell you all about how the proper plan and support will help you. Or you could hear it from my students who have experienced it!

“Liz Melville’s LAUNCHED puts you in the driver’s seat of your marketing. 

She breaks down all phases of a campaign, step-by-step, including how to find new audiences for your product/services and how to create, monitor and adjust your ad sets once you put your campaign in motion. 

Her worksheets are simple and effective, and her strategic approach eliminates guess work. 

In my first attempt, I’ve 5 Xed my ad spend following her instructions. She is also very caring and genuinely interested in your success. If you want to confidently manage your Facebook campaign, LAUNCHED is for you.”

~ Miguel Franco
"I'd followed Liz for a while and love her way of talking about marketing and promoting our businesses - it felt genuine and not hustle led. 

I joined her Launched course to support my own launch and it was the best one I've ever had. Meaning, it was more organised, less stressful, felt easier, had the biggest impact on my numbers and bought in the exact community and clients that I wanted to work more with. 

Liz's calm, knowledgable and logical way of helping you with your whole launch was an absolute game changer for me and I highly recommend working with her to do the same for you."

~ Emily Hodge
Wondering if you're a fit for Launched? Let’s check!
Launched is designed for established digital course creators and coaches who… 
  • Already have PROVEN offers that convert......even if they could be converting better 
  • Understand the fundamentals of using Ads Manager and running their own ads campaigns.....but are ready to SCALE!
  • ​Want to create and execute ads during their entire launch strategy, from pre-launch to cart close 
  • ​Want their team members (like their VA or assistant) to learn how to support them in their ads strategy
  • Are willing to invest $1000 in Facebook ads during their launch 
  • ​Are driven entrepreneurs who are ready to create a big impact in their space by getting more visibility, leads, and sales 
LAUNCHED ISN’T FOR EVERYONE.  YOU’RE PROBABLY NOT THE BEST FIT IF...
  • You’re a networking marketer or an e-commerce business
  • ​You cannot invest in Launched or FB ads without putting yourself into financial difficulty
  • ​You’re not serious about scaling your business by reaching more people and generating sales & leads using proven launch strategies and FB ads 
  • You’re a networking marketer or an e-commerce business
  • ​You cannot invest in Launched or FB ads without putting yourself into financial difficulty
  • ​You’re not serious about scaling your business by reaching more people and generating sales & leads using proven launch strategies and FB ads 
  • You’re a networking marketer or an e-commerce business
  • ​You cannot invest in Launched or FB ads without putting yourself into financial difficulty
  • ​You’re not serious about scaling your business by reaching more people and generating sales & leads using proven launch strategies and FB ads 
“Liz is our greatest secret weapon!”

~ Jill & Josh Stanton
I'M READY TO ENROL IN LAUNCHED!
PAY IN FULL
£1497
3 PAYMENTS
OF £499

Still have a question about Launched? Let's see if I can help!
 

Will I get the entire program details all at once?

We’ve been chatting all about losing the overwhelm — this is where that starts.

We’ve all been in that course where we see it’s going to be 47592 hours to get through it. It’s enough to make you close the laptop and open up Netflix. But not this time.

You’ll get every stage of the course delivered to you in bite-sized chunks over the eight weeks. This is for two reasons: 1) to ditch the overwhelm and make it easy to implement and 2) because Launched is designed to walk you through your launch in real time, we’ll go through one piece at a time.

What if I’m not quite ready to launch yet?

Launched is designed so you can implement what you’re learning as you go. So of course it will be a huge benefit to do it all in real time..

That said, if you’re not quite ready to launch, that’s okay, too. Because you’re still getting the knowledge you need plus the benefit of observing others while they’re doing it. When you’re ready, you’ve got the strategy and feedback from the group to help you make it a success!

I have an idea for my offer, but haven’t put all the details together yet. Will Launched help me get everything nailed down?

Launched is designed for people who have…

  • An offer ready to go, but aren’t sure where to begin with launching
  • ​Launched before, but want to uplevel what they’ve been doing

If you haven’t yet defined and created your offer, you’ll want to consider joining us the next time around to get the full benefit of learning and launching in real time.

What if I fall behind during the 8 weeks?

The last 18 months have proven that life happens — and we only have so much control over it. If you find yourself falling behind, you can still benefit from participating, so don’t disappear!

Speak up, and we’ll do what we can to help!

Plus, you’ll have lifetime access to the content to revisit whenever you wish!

You deserve to have the launch you’ve been dreaming of.

Trust me when I say that I’ve been where you are, my friend. I’ve both personally experienced the frustration of trying to scale a launch, and have seen my students go through it, too.

But the truth is, launching isn’t something that has to be overwhelming, frustrating, and confusing. In fact, the only reason it IS that way, is because entrepreneurs often are trying to do everything alone, and don’t know what to focus on, when to focus on it, or how to get support when they have questions.

Most launch-based programs take a do-it-yourself mentality. Sure, you may get a few coaching calls throughout the program, but no one is with you step-by-step as you implement.

That’s what makes Launched different.

You deserve to hit your goals, whether that’s a $20k launch, a $50k launch, or $100k. And you deserve to get there without pulling your hair out, pouring out another gin (not that I blame you!), or having to stare at your computer in a daze for weeks on end.

Inside Launched, we’ll go through each step together.

My experience and methods have been used to help support massive launches for some of the biggest names in the online space. And now I want to share what I’ve learned with you and walk through it side-by-side, so you’re fully supported in your launch.

I cannot wait to see the amazing things you can accomplish in just 8 weeks.

Ready to get started?
ENROL IN LAUNCHED TODAY!
PAY IN FULL
£1497
3 PAYMENTS
OF £499